A little perspective.
A clearer next move.

Marketing Strategy & Planning

The 7-11-4 Marketing Rule: How a Good Marketing Principle Became a False Google Statistic

October 13, 2026 · Julie Fisher

An examination of the evidence behind the rule’s Google attribution—and what businesses can focus on to build buyer trust.

Marketing Newsletter

A Marketing & Communications Career Well Traversed: Where Legacy and Lessons Meet

October 2, 2026 · Julie Fisher

Patricia Riley, MBA, reflects on mentorship, communications, leadership, and the career lessons that stay relevant.

Marketing Strategy & Planning

When You’re Not Sure Your Marketing Is Producing, Look Beyond the Tactics to Alignment

September 22, 2026 · Julie Fisher

How positioning, SEO, business development, sales, and client experience connect to support business growth.

Marketing Newsletter

The CMO Marketing Mindset

September 4, 2026 · Julie Fisher

Why clear positioning, brand direction, and leadership still need to come before AI execution.

Marketing Strategy & Planning

Mistargeting in Marketing: The Problem Hiding Between Your Marketing Tactics

August 20, 2026 · Julie Fisher

Why marketing tactics can underperform when they are not aimed at the same buyer.

Marketing Newsletter

The CMO Marketing Mindset

August 7, 2026 · Julie Fisher

One year of The CMO Marketing Mindset: lessons learned and the newsletter’s next chapter.

Marketing Strategy & Planning

We Are Small Business: A National Small Business Week 2026 Message from Fisher Marketing Services

May 8, 2026 · Julie Fisher

This small business week belongs to us: the builders, the risk-takers, and the ones who bet on themselves.

Marketing Strategy & Planning

You Don't Have a SMART Goal. You Have a Wish in Business Clothes.

May 7, 2026 · Julie Fisher

SMART goals were never meant to be a percentage and a deadline dressed up as a management plan.

Marketing Strategy & Planning

Businesses & Law Firms: Why Business Development Still Brings In Your Best Clients in 2026

April 28, 2026 · Julie Fisher

Business development still works because relationships still matter.

Branding

Branding Is King. Content Is Queen. And Most Marketing Efforts Have Been Doing It Backwards.

April 14, 2026 · Julie Fisher

Content may have reach, but your brand determines what that content is representing.

Fractional CMO

7 Marketing Gaps Hurting Your Lead Quality — and How a Fractional CMO Fixes Them

March 31, 2026 · Julie Fisher

More leads are not always the answer.

Marketing Strategy & Planning

Why Most Law Firms and Businesses Overpay for Clients And How to Fix This Marketing Budget Mistake

March 16, 2026 · Julie Fisher

High client acquisition costs are not always a marketing-spend problem.

Marketing Strategy & Planning

Marketing Theater Is Expensive: The “Profit Framework” Trap That Keeps Business Owners Paying for Bad Advice

February 10, 2026 · Julie Fisher

Marketing theater is paramount to The Emperor’s New Clothes tale for small to mid-sized business owners .

Marketing Strategy & Planning

What Does a Fractional CMO Cost a Small to Mid-Sized Business in 2026?

January 27, 2026 · Julie Fisher

Hiring a Fractional CMO gives small to mid-sized businesses (SMBs) access to senior-level marketing leadership without the cost of a full-time executive.

Fractional CMO

How Fractional CMO Services Drive Better Profits for Small to Mid-Sized Businesses and Law Firms

January 13, 2026 · Julie Fisher

Fractional CMO services give small and mid-sized businesses access to senior marketing leadership without the cost of a full-time executive.

Fractional CMO

Fisher Marketing Expands Fractional CMO Services in 2026

December 30, 2025 · Julie Fisher

Fisher Marketing Services LLC is expanding its Fractional CMO services in 2026 to serve more professional-service and client-facing businesses in California and nationwide, while continuing to support law firms with strategic marketing leadership.

Marketing Strategy & Planning

Your Business Says Its Website Is “Fine.” The Results Say Otherwise.

December 1, 2025 · Julie Fisher

A polished website and strong rankings don’t prove your marketing is producing the right clients.

Fractional CMO

What 2025 Taught Law Firms & What 2026 Now Demands

November 18, 2025 · Julie Fisher

2025 data shows that high performing law firms that brought in a fractional CMO expert, hit all new growth margins.

Marketing Systems

The Marketing Blind Spot Your Law Firm Doesn’t Know It Has — But I Do

November 13, 2025 · Julie Fisher

Your law firm may not have a marketing problem.

Marketing Strategy & Planning

The 3 Biggest Branding Pain Points Law Firms Face

October 28, 2025 · Julie Fisher

Branding pitfalls stall law firm growth.

Marketing Strategy & Planning

Why Law Firms Need a Full Marketing Program Assessment (Not More Marketing Spend)

October 23, 2025 · Julie Fisher

Law firms aren’t failing for lack of marketing; they’re failing for lack of assessment.

Business Development

Referrals Aren’t a Given at Your Law Firm; They Are a Benefit from Earning Them

September 4, 2025 · Julie Fisher

Referrals aren’t automatic, they’re earned.

Marketing Strategy & Planning

Making Sense of Marketing

August 6, 2025 · Julie Fisher

Marketing data should help you understand what is working, what is not, and what to do next.

Marketing Strategy & Planning

ROI Shouldn’t Feel Elusive

July 22, 2025 · Julie Fisher

Maximizing ROI shouldn’t feel out of reach at your law firm.

Branding

Why Lawyers + Law Firm Branding = Identity Crisis (And the Solution)

July 3, 2025 · Julie Fisher

Most law firms think branding is just a logo or website but real branding is your reputation, your story, and the trust you build.

Marketing Systems

Great Marketing Fails Without Great Follow-Up

June 28, 2025 · Julie Fisher

Law firms can invest heavily in marketing and still lose valuable leads when intake and follow-up fall short.

Marketing Systems

Can Your Law Firm Intake Efforts Undermine Your Law Firm's Success?

June 12, 2025 · Julie Fisher

Your law firm's intake team is the critical first touchpoint that shapes the client experience and impacts case retention.

Marketing Strategy & Planning

5 Strategies to Drive Demand Generation for Law Firms in 2025

June 8, 2025 · Julie Fisher

Discover how a law firm revitalized its marketing through demand generation, achieving over 1300% website traffic growth, doubling online leads, and dramatically increasing social media engagement.

Social Media Marketing

Why Law Firms Can't Afford to Ignore Social Media Marketing in 2025

June 6, 2025 · Julie Fisher

Social media marketing for law firms has changed dramatically, but the reasons for using it have not.

Business Development

5 Ways Fractional CMOs Fuel Law Firm Growth: From Referrals to ROI

May 22, 2025 · Julie Fisher

Referrals are a trusted growth source for law firms but they’re not a strategy.

Marketing Strategy & Planning

AI Overviews Are Changing Google Search: What Every Law Firm Needs to Know Now

May 20, 2025 · Julie Fisher

Google's AI Overview is changing how legal services are found online and law firm websites are already feeling the impact.

Fractional CMO

What Can A Fractional CMO Do to Benefit My Law Firm?

May 13, 2025 · Julie Fisher

Discover how a fractional law firm CMO can transform your legal marketing strategy.

Marketing Strategy & Planning

Small Business Week: Honoring Law Firms

May 6, 2025 · Julie Fisher

Small law firms are thriving by embracing what makes them unique: authentic service, agility, and strong client relationships.

Marketing Systems

Why Integrating Your Law Firm's Operations and Marketing Is 100% Necessary

April 29, 2025 · Julie Fisher

Integrating marketing and operations is no longer optional for law firms; it is essential.

Fractional CMO

A Law Firm Fractional CMO's 5 Step Approach to Scaling Small to Mid-Sized Firms

April 28, 2025 · Julie Fisher

Solo, small and mid-sized boutique law firms need operational systems that match their size, not complex solutions built for larger practices.

Fractional CMO

How Law Firms Can Elevate Their Client Experience Strategy in 2025

April 27, 2025 · Julie Fisher

Client expectations are changing fast.

Fractional CMO

7 Reasons Why Your Law Firm Should Consider a Fractional CMO

April 8, 2025 · Julie Fisher

Discover 7 reasons why a Fractional CMO can transform your law firm’s marketing strategy—without the full-time cost.

Fractional CMO

Fisher Marketing Services LLC Launches Fractional Law Firm CMO Agency

April 7, 2025 · Julie Fisher

Fisher Marketing Services LLC is now officially launched, offering fractional CMO and operational marketing services to solo and boutique law firms nationwide.

Business Development

The Referral Relationship Gap: Why Your Business Development Efforts Are Falling Short

April 4, 2025 · Julie Fisher

You network, you follow up, you show up—but the referrals never flow.

Marketing Strategy & Planning

Why Your Law Firm's Marketing, Operations, and Business Development Must Talk to Each Other

April 4, 2025 · Julie Fisher

Stop running siloed departments.

Marketing Systems

Beyond the Billboard: Why Law Firm Marketing Starts with Operations

April 4, 2025 · Julie Fisher

Marketing alone will not grow your law firm.