DOES YOUR BUSINESS GET LEADS...
But not the right or desired clients for your services?
Many SMBs (small and mid-sized businesses) spend heavily on digital marketing efforts, such as SEO, blogging, online and social media ads, only to attract inquiries that don’t fit their ideal client profile. The issue isn’t visibility; it’s alignment. Without clear positioning, intake tracking, and targeted messaging, you end up fielding calls that uses up you or your team's time instead of driving value.
Truly, there is more to marketing than just building a website or SEO efforts. You need strategic planning that is developed and overseen by a marketing expert. Your marketing program exists, but it isn't being managed - the complete ecosystem needs to be looked at so that it's working to bring you business, not turn it away. Tactics managed by an agency always overlook the full marketing strategy because that is not their wheelhouse. But, it is for a Fractional CMO.
Our Fractional CMO (Chief Marketing Officer) Services, are a great solution to your business marketing goals! Most small to mid-sized law firms and businesses want to do more but can't afford the cost of a full-time hire that has senior-level marketing expertise. A Fractional CMO provides that leadership, but at a fraction of the cost of hiring a full-time CMO or, even, a Marketing Director. Get a free, no obligation intro meeting to learn more.
IS YOUR BUSINESS READY TO GROW...
But marketing, operations, and business development don’t connect?
Many small and mid-sized businesses reach a point where growth stalls because marketing, business development, and operations are moving in different directions. When these areas don't communicate, your message becomes inconsistent, your team becomes reactive, and your results become unpredictive. With proper alignment, your business gains clarity in which marketing investments truly drive results and which ones drain time and budget.
Fisher Marketing Services unites these areas with our marketing leadership to function under one coordinated strategy that connects every action to a measurable outcome. Most business owners don't even know this issue exists but they know something isn't working right and they could be doing more. We assess your current state, identify gaps, and implement prioritized solutions without disrupting your business operations..
Our marketing results help SMBs to run a more effecient business with better workflows and make better decisions with clarity and data-based decisions. No more guesswork, but a clear foundation and framework that allows your business to grow with confidence and purpose.
DOES YOUR BUSINESS NEED A
MARKETING DIRECTOR...
But it isn't ready for the additional full-time hire?
In a competitive market, waiting months to recruit and onboard marketing leadership costs time, money, and opportunity. Hiring in-house marketing leadership can cost well into six figures when factoring in salary,
benefits, and overhead all before a single strategy is executed. That's a delay that can be easily avoided.
On a monthly retainer contract (non-employee) basis, Fisher Marketing's Fractional CMO services can offer part-time marketing consultant needs, or day-to-day hands-on management at affordable rates - a fraction of the cost of a full-time employee (FTE).
From assessment to execution, our fractional CMO leadership focuses on your SMB marketing goals, while working with you and your team as if we were a direct hire. We want our performance efforts to help your law firm or small business flourish and compete.
We believe in transparency, accountability, and impact - and, friendly service.
Expertise + cost-effectiveness = a smarter business decision.
INDUSTRIES WE SERVE
Outsourced marketing is a smart investment for small to mid-sized businesses and nonprofits that want to generate better leads, improve performance, and grow with intention. We work with organizations where trust, expertise, and reputation directly impact growth, including:
-
Law firms
-
Medical offices & private practices
-
Healthcare agencies (home health, hospice, senior care)
-
Real estate professionals & property managers
-
Contractors
-
Professional consultants & accountant firms
-
Faith-based organizations & non-profits
-
Insurance & financial services firms
While these organizations differ in mission and structure, they share the same challenge: needing clear marketing leadership to turn effort into progress. The difference comes from having the right leadership guiding decisions, plans, and results.
CLIENT BENEFITS WE PROVIDE:
SMB Marketing Experience
We get small to mid-sized businesses. With years of in-house marketing leadership and advertising experience managing digital, social, and traditional marketing efforts, we can fix the issues quickly and deliver lasting results.
From creating marketing plans, developing brand identity, overseeing website re-brands to ensuring the regulatory and ethical considerations are met - we shape up your program so that your authentic brand voice builds trust, topical authority, and attracts more clients.
MEET YOUR FRACTIONAL CMO
IT'S ABOUT YOU—YOUR BUSINESS, YOUR REPUTATION, & YOUR REVENUE.
I’m here to help make sure your marketing reflects that same level of excellence and delivers profit. I oversee and own every project and effort end-to-end so you don’t have to.
My goal is to bring you success and take the marketing over so you do your higher calling at its best: bringing value to the people who chose you to help them and leading your business to a better year. My Bio.
Julie Fisher
FOUNDER & CEO
Your Fractional CMO
If you have a LinkedIn account, join my free monthly newsletter: The CMO Marketing Mindset
FRACTIONAL CMO SERVICES THAT OFFER A FULL-SUITE OF MARKETING SERVICES FOR YOUR BUSINESS
To grow your business, it's imperative that you know how to market your services to attract the right clients and build your brand reputation.
From website re-brands, earned media needs, marketing collateral to AI automations, and everything between, Fisher Marketing is experienced in all aspects of SMB marketing and law firm marketing. Click any service below to learn more about what we do.
WHY WORK WITH FISHER MARKETING?
You get a veteran law firm marketer, prior sales, operations, and advertising experts, journalists, and SEO strategists invested in proving their abilities and deliverables.
We get SMBs! We know small to mid-sized businesses are looking for marketing services that fit their current stage of growth whether that means a one-time project, transitional guidance while a team is forming, or ongoing day-to-day marketing management.
My team's approach is built on the belief that high-quality marketing should be accessible and affordable for every business. We’ll collaborate with you to design a Fractional CMO plan that fits your goals and budget.
FREQUENTLY ASKED QUESTIONS (FAQS) ABOUT FRACTIONAL CMOS:
FAQ #1: What does a Fractional CMO do?
ANSWER: A fractional CMO is a senior marketing leader who helps guide your strategy, messaging, and growth on a part-time basis and without the cost of hiring and paying for a full-time executive. They build the marketing plan, align it with business goals, and lead execution through your team or trusted partners. Refer to this blog to learn the benefits law firms in 2025 saw by retaining Fractional CMOs.
FAQ #2: What does a Fractional CMO cost?
ANSWER: A fractional CMO typically charges a monthly retainer based on scope and hours. Pricing varies depending on whether you need consulting or strategy plus execution leadership. Typical services are managed as one-time projects, transitional guidance, or ongoing marketing leadership. Refer to this blog for a 2026 breakdown of what a Fractional CMO costs and more, but most businesses invest several thousand dollars per month for fractional CMO services.
FAQ #3: When should an SMB (small to mid-sized business) consider hiring a fractional CMO?
ANSWER: An SMB should consider hiring a fractional CMO when it needs senior-level marketing leadership but isn’t ready to hire a full-time employee (FTE). This is especially helpful for business startups preparing to launch, businesses entering a growth phase, or needing stronger positioning and go-to-market direction. It’s also a smart move when leads or sales plateau, a rebrand is needed, or SMB marketing efforts feel busy but inconsistent. A fractional CMO helps clarify strategy, prioritize the right channels, and guide execution to drive measurable results.
IS YOUR BUSINESS READY TO INVEST IN ITS SUCCESS?
We are thought leaders, growth strategists, and trusted advisors
who will get you there.
Schedule a Free Meeting with The Fractional CMO to Learn More
Recent Blogs from Fisher Marketing Services
