Build a Thriving Business With a Fractional CMO — Without Adding Headcount

Senior marketing leadership through fractional CMO services that strengthens strategy, improves lead quality and drives consistent growth.

SMB Marketing services offered nationwide

DOES YOUR BUSINESS GET LEADS...

But not the right or desired clients for your services?

Many SMBs (small and mid-sized businesses) spend heavily on digital marketing efforts, such as SEO, blogging, online and social media ads, only to attract inquiries that don’t fit their ideal client profile. The issue isn’t visibility; it’s alignment. Without clear positioning, intake tracking, and targeted messaging, you end up fielding calls that drain time instead of driving value.

There is more to marketing than just a website or SEO, and strategic planning is key. It's inherently important to look at your marketing program's complete ecosystem to build it or re-build it; fixing what is broken, missing, or causing it to lag. Building better trust signals within all of your marketing efforts is how new clients will find you and want to hire you over the rest. People don't need more thought leadership, they need to feel a connection with you and sense that your abilities will help them with their need.

Our Fractional CMO (Chief Marketing Officer) Services, provide your business with marketing excellence, but at a fraction of the cost of hiring a full-time CMO. The goal is to build out or refine your digital, social, and traditional marketing strategies so every channel speaks directly and credibly to the clients you want. Improve your website traffic, lead quality, and profitability with high-level expertise at a part-time cost.

IS YOUR BUSINESS READY TO GROW...

But marketing, operations, and business development don’t connect?

Many small and mid-sized businesses reach a point where growth stalls because marketing, business development, and operations are moving in different directions. When these areas don't communicate, your message becomes inconsistent, your team becomes reactive, and your results become unpredictive. With proper alignment, your business gains clarity in which marketing investments truly drive results and which ones drain time and budget.

Fisher Marketing Services unites these areas under one coordinated strategy, creating SMART goals and an actionable marketing plan that connects every action to a measurable outcome. Most business owners don't even know this issue exists but they know something isn't working right and they could be doing more. We assess your current state, identify gaps, and implement prioritized solutions without disrupting your business operations..

The result is a more effeciently run business with better workflows and business decisions made with clear understanding and true data-based decisions. No more guesswork, but a clear foundation and framework that allows your business to grow with confidence and purpose.

DOES YOUR BUSINESS NEED A
MARKETING DIRECTOR...

But it isn't ready for the additional full-time hire?

In a competitive market, waiting months to recruit and onboard marketing leadership costs time, money, and opportunity. Hiring in-house marketing leadership can cost well into six figures when factoring in salary,

benefits, and overhead all before a single strategy is executed. That's a delay that can be easily avoided.

On a monthly retainer contract (non-employee) basis, Fisher Marketing provides marketing consultant services, as well as, hands-on management that will improve your marketing program, at a fraction of the cost of a full-time employee. From assessment to execution, our fractional CMO services focus on your SMB marketing goals, while working with you and your team in a seamless collaboration to ensure clarity and relatability.

We believe in transparency, accountability, and impact. Our goal is to get your business up and running to stay competitive while maintaining control of its marketing budget. Expertise + cost-effectiveness = smarter business decision.

INDUSTRIES WE SERVE

Outsourced marketing is a smart investment for small to mid-sized businesses and nonprofits that want to generate better leads, improve performance, and grow with intention. We work with organizations where trust, expertise, and reputation directly impact growth, including:

Law firms
Medical offices & private practices
Healthcare agencies (home health, hospice, senior care)
Real estate professionals & property managers
Contractors
Professional consultants & accountant firms
Faith-based organizations & non-profits
Insurance & financial services firms

While these organizations differ in mission and structure, they share the same challenge: needing clear marketing leadership to turn effort into progress. The difference comes from having the right leadership guiding decisions, plans, and results.

CLIENT BENEFITS WE PROVIDE:

SMB Marketing Experience

We get small to mid-sized businesses. With years of in-house marketing leadership and advertising experience managing digital, social, and traditional marketing efforts, we can fix the issues quickly and deliver lasting results.

From creating marketing plans, developing brand identity, overseeing website re-brands to ensuring the regulatory and ethical considerations are met - we shape up your program so that your authentic brand voice builds trust, topical authority, and attracts more clients.

Measurable Results

SMART goals, metrics, and reporting will be addressed so there’s no guesswork to deliverables. Results matter - it's why you hired us! And, we will provide data driven insights with the understanding (the story behind them) of what they mean, so you will know how things are performing and what the next steps will be.

We believe in full transparency because we want you to be confident you made the right choice - that means the good, the bad, and the ugly. We fix it all and make it work for you.

ROI Delivered

No more guesswork on top referral sources, agency results, or ad spends. Your brain is better spent helping your clients, customers, patients, and business "stuff" we don't do, but you do.

We will get all the integrations in place and clean up the data so you can make informed decisions based on real facts, not the “let’s try this out” or, “we aren’t getting enough leads so let’s dump that ad”. You will make confident decisions and changes based on what the results show us.

MEET WITH THE CMO

MEET YOUR FRACTIONAL CMO

Julie Fisher, Founder & CEO of Fisher Marketing Services, with blonde hair smiling

IT'S ABOUT YOU—YOUR BUSINESS, YOUR REPUTATION, & YOUR REVENUE.

I’m here to help make sure your marketing reflects that same level of excellence and delivers profit. I oversee and own every project and effort end-to-end so you don’t have to.

My goal is to bring you success and take the marketing over so you do your higher calling at its best: bringing value to the people who chose you to help them and leading your business to a better year. My Bio.

Julie Fisher

FOUNDER & CEO

Your Fractional CMO

LET'S GET STARTED

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FRACTIONAL CMO SERVICES FOR SMBs - WE COVER ALL BASES

Outsourced marketing leadership can target digital marketing, social media strategy, and business development concepts that address your most pressing needs.

From website re-brands, SEO strategy, to AI automations, and everything between, Fisher Marketing is experienced in all aspects of marketing. Click any service below to learn more about what we do.

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What is a Fractional CMO

Brand Development & Marketing Collateral

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Coaching to Build Better Outcomes

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Marketing Strategy

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Marketing Systems

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Social Media Marketing

WHY WORK WITH FISHER MARKETING?

You get a veteran law firm marketer, prior sales, operations, and advertising experts, journalists, and SEO strategists invested in proving their abilities and deliverables.

We get SMBs! We know small to mid-sized businesses are looking for marketing services that fit their current stage of growth whether that means a one-time project, transitional guidance while a team is forming, or ongoing day-to-day marketing management. My team's approach is built on the belief that high-quality marketing should be accessible and affordable for every business.

We’ll collaborate with you to design a plan that fits your goals and budget, then grow with you as your needs evolve. At the core of every engagement is a commitment to authenticity, excellence, integrity, and transparency—because lasting client relationships are built on trust and measurable results.

FREQUENTLY ASKED QUESTIONS (FAQS) ABOUT FRACTIONAL CMOS:

FAQ #1: What does a Fractional CMO do?

ANSWER: A fractional CMO is a senior marketing leader who helps guide your strategy, messaging, and growth, without the cost of a full-time executive. They build the marketing plan, align it with business goals, and lead execution through your team or trusted partners. Pricing typically depends on the scope of work, but fractional CMO support is usually structured as a monthly retainer.

FAQ #2: What does a Fractional CMO cost?

ANSWER: A fractional CMO typically charges a monthly retainer based on scope and hours. Pricing varies depending on whether you need strategy only or strategy plus execution leadership, but most businesses invest several thousand dollars per month for fractional CMO services.

FAQ #3: When should an SMB (small to mid-sized business) consider hiring a fractional CMO?

ANSWER: An SMB should consider hiring a fractional CMO when it needs senior-level marketing leadership but isn’t ready for a full-time executive. This is especially helpful for startups preparing to launch, entering a growth phase, or needing stronger positioning and go-to-market direction. It’s also a smart move when leads or sales plateau, a rebrand is needed, or SMB marketing efforts feel busy but inconsistent. A fractional CMO helps clarify strategy, prioritize the right channels, and guide execution to drive measurable results.

WORK WITH US!

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What Our Clients Have to Say

Elena, Partner, Family Law, California

"Working with Julie as our fractional CMO felt like hiring an in-house executive, without the high cost or ramp-up time. She delivered direction, accountability, and marketing ROI that far exceeded past efforts."