Build a Thriving Marketing Program for Your Business — Without Adding Headcount
Fisher Marketing provides fractional CMO services for small to mid-sized law firms and professional service businesses in California and nationwide.
Expert marketing leadership that aligns marketing strategy, operations, and referrals to attract better leads and drive revenue.
DOES YOUR BUSINESS GET LEADS...
But not the right or desired clients for your services?
Many small and mid-sized businesses spend heavily on digital marketing efforts, such as SEO, blogging, online and social media ads, only to attract inquiries that don’t fit their ideal client profile. The issue isn’t visibility; it’s alignment. Without clear positioning, intake tracking, and targeted messaging, you end up fielding calls that drain time instead of driving value.
There is more to marketing than just a website or SEO, and strategic planning is key. It's inherently important to look at your marketing program's complete ecosystem to build it or re-build it; fixing what is broken, missing, or causing it to lag. Building better trust signals within all of your marketing efforts is how new clients will find you and want to hire you over the rest. People don't need more thought leadership, they need to feel a connection with you and sense that your abilities will help them with their need.
As your Fractional CMO, the goal is to build out or refine your digital, social, and traditional marketing strategies so every channel speaks directly and credibly to the clients you want. Improve your website traffic, lead quality, and profitability with high-level expertise at a part-time cost.
IS YOUR BUSINESS READY TO GROW...
But marketing, operations, and business development don’t connect?
Many small and mid-sized businesses reach a point where growth stalls because marketing, business development, and operations are moving in different directions. When these areas don't communicate, your message becomes inconsistent, your team becomes reactive, and your results become unpredictive. With proper alignment, your business gains clarity in which marketing investments truly drive results and which ones drain time and budget.
Fisher Marketing Services unites these areas under one coordinated strategy, creating SMART goals and an actionable marketing plan that connects every action to a measurable outcome. Most business owners don't even know this issue exists but they know something isn't working right and they could be doing more. We assess your current state, identify gaps, and implement prioritized solutions without disrupting your business operations..
The result is a more effeciently run business with better workflows and business decisions made with clear understanding and true data-based decisions. No more guesswork, but a clear foundation and framework that allows your business to grow with confidence and purpose.
DOES YOUR BUSINESS NEED A
MARKETING DIRECTOR...
But it isn't ready for the additional full-time hire?
In a competitive market, waiting months to recruit and onboard marketing leadership costs time, money, and opportunity. Hiring in-house marketing leadership can cost well into six figures when factoring in salary,
benefits, and overhead all before a single strategy is executed. That's a delay that can be easily avoided.
On a monthly retainer contract (non-employee) basis, Fisher Marketing provides oversight and hands-on management for a seamless implementation of your marketing objectives, at a fraction of the cost of a full-time employee. From assessment to execution, our marketing expertise will hit important timelines with ease and loop you in on any progress or decisions that require your input.
We believe in transparency, accountability, and impact. Our goal is to get your business up and running to stay competitive while maintaining control of its marketing budget. Expertise + cost-effectiveness = smarter business decision.
INDUSTRIES WE SERVE
Outsourced marketing is a smart investment for small businesses and nonprofits that want to generate better leads, improve performance, and grow with intention. We work with organizations where trust, expertise, and reputation directly impact growth, including:
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Law firms
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Medical offices & private practices
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Healthcare agencies (home health, hospice, senior care)
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Real estate professionals & brokerages
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Contractors
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Professional consultants & advisory firms
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Churches & faith-based organizations
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Insurance & financial services firms
While these organizations differ in mission and structure, they share the same challenge: needing clear marketing leadership to turn effort into progress. The difference comes from having the right leadership guiding decisions, plans, and results.
CLIENT BENEFITS WE PROVIDE:
SMB Marketing Experience
We get small to mid-sized businesses. With years of in-house marketing leadership and advertising experience managing digital, social, and traditional marketing efforts, we can fix the issues quickly and deliver lasting results.
From creating marketing plans, developing brand identity, overseeing website re-brands to ensuring the regulatory and ethical considerations are met - we shape up your program so that your authentic brand voice builds trust, topical authority, and attracts more clients.
MEET YOUR FRACTIONAL CMO
IT'S ABOUT YOU—YOUR BUSINESS, YOUR REPUTATION, & YOUR REVENUE.
I’m here to help make sure your marketing reflects that same level of excellence and delivers profit. I oversee and own every project and effort end-to-end so you don’t have to.
My goal is to bring you success and take the marketing over so you do your higher calling at its best: bringing value to the people who chose you to help them and leading your business to a better year. My Bio.
Julie Fisher
FOUNDER & CEO
Your Fractional CMO
If you have a LinkedIn account, join my free monthly newsletter: The CMO Marketing Mindset
FRACTIONAL MARKETING SERVICES FOR SMBs COVER ALL BASES
Outsourced marketing leadership can target digital marketing, social media strategy, and business development concepts that address your firm's most pressing needs.
From website re-brands, SEO strategy, to AI tools, and everything between, Fisher Marketing is experienced in all aspects of marketing. Click any service below for spotlights on a core area in marketing.
WHY WORK WITH FISHER MARKETING?
You get a veteran law firm marketer, prior sales, operations, and advertising experts, journalists, and SEO strategists invested in proving their abilities and deliverables.
Many small to mid-sized businesses are looking for marketing support that fits their current stage of growth whether that means a one-time project, transitional guidance while a team is forming, or ongoing day-to-day management. My team's approach is built on the belief that high-quality marketing should be accessible and affordable for every business.
We’ll collaborate with you to design a plan that fits your goals and budget, then grow with you as your needs evolve. At the core of every engagement is a commitment to authenticity, excellence, integrity, and transparency—because lasting client relationships are built on trust and measurable results.
FREQUENTLY ASKED QUESTIONS (FAQS) ABOUT FRACTIONAL CMO SERVICES:
FAQ #1: What’s the difference between a marketing director and a fractional CMO for small to mid-sized businesses (SMBs)?
ANSWER: It depends. It depends on the size of the business. Mid to large-sized businesses function best with a leader overseeing and managing a larger team of 3-4 people to manage the day-to-day marketing tasks,. While a small to mid-sized business may function well with one marketing leader alone or with a smaller team of 2-3 people. A marketing director title doesn't negate their leadership skills, but a fractional CMO title invokes more of the oversight nature provided by a senior-level marketing leader.
Both handle strategy and execution of the marketing plan. Both can be outsourced as independent contractors. In Fisher Marketing's business model, we term our title as a fractional CMO to note the senior-level marketing leadership abilities. However, for smaller businesses, we know we will be more hands-on like a marketing director.
In short: a marketing director runs marketing tasks. A fractional CMO sets the direction and ensures execution supports growth.
FAQ #2: When should a small to mid-sized business consider hiring a fractional CMO?
ANSWER: It's about budget and need. Here are a few examples as to when a small to mid-sized business owner should look at their marketing program and question:
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if the marketing and business development efforts need better oversight
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if expansion is being planned
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if you are operating a business without anyone managing marketing efforts (relying on an agency is not enough)
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if you are a start-up, this is a perfect time because of the affordability a fractional CMO brings
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if there is a merger, marketing leadership change, or they go on leave
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or your marketing staff could use some help but you can't afford a full-time hire
Many SMB owners sense things are off or not really working at their best processes before they can explain why they are not. That is a perfect time to consider talking with Fisher Marketing and see if a fractional CMO can bring the solutions needed to create clarity, set priorities, and stabilize execution.
IS YOUR BUSINESS READY TO INVEST IN ITS SUCCESS?
We are thought leaders, growth strategists, and trusted advisors
who will get you there.
Schedule a Free Meeting with The CMO to Learn The Benefits a Fractional Marketer Delivers
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