Fractional CMO Services for Law Firms
Work with Experience. Build a thriving legal practice with clear direction, strategy, and planning—not more tactics.
Serving law firms in California and nationwide
Get Expert Leadership That Will Turn Your Marketing Investment Into Your Best Cases
We understand the unique challenges that solo, small, mid-sized, and boutique law firms face in today’s competitive legal market. Juggling client work, business development, and marketing can feel overwhelming, especially when you lack an in-house marketing team or a Chief Marketing Officer on staff. That is where I come in.
We create a marketing engine to drive expansion for your law firm within your competitive marketplace. They way we do it is through proven outsourced marketing and fractional CMO solutions. Our team acts as your dedicated marketing department, handling everything from strategy and planning that oversees your brand identity, digital marketing, social media marketing, and client acquisition so you can focus on what you do best: practicing law.
At Fisher Marketing Services, our fractional CMO services help you attract high-value clients, build a stronger brand, and achieve measurable growth, so you can dedicate your time to delivering outstanding legal results.
How a Fractional CMO Differs From Your Marketing Agency
Your current marketing agency is your tactical team a Fractional CMO serves as your strategic commander.
Marketing Agency Partnership vs. Strategic Marketing Leadership
Solo, small to mid-sized boutique law firms need marketing agencies to build their websites, provide SEO, paid digital and social media ads, and produce reports. Leads are the main goal and these services will help to get your law firm visible. We know most law firms turn to marketing agencies believing this is the only answer to their marketing needs, and, we also know most marketing agencies will say how much better their jobs are when a marketing professional is involved.
So, when your law firm has an agency but no focused marketing leadership, there will be a lack in performance and a disorganization to your law firm's objectives. From brand inconsistency across all marketing channels to wasted budget spend and inaccurate referral source data, your firm will not achieve growth or see solid ROI.
Tactical execution of these services is essential and our marketing leadership is what will help boost those efforts and stay on target with your overall marketing and business development infrastructure. An infrastructure, our fractional CMO services will help build with you.
The other risk, is hiring a marketing agency that is not well-versed on important bar compliance issues. It has happened at law firms where we were in-house marketers, so it is a real concern. Then, there are law firms that have been burned by broken promises and lackluster websites, bad leads, and low-level SEO efforts. Simply put, they were not invested in the overall infrastructure a successful marketing and business development strategy requires. Fortunately, it is ours and we have the experience to prove it.
Relying on a law firm marketing agency to be your only marketing leadership may seem like the best marketing choice, and, perhaps, it produces some quality leads and positions your firm online. But, in reality and, from my experience, you are missing the expertise required to impact significant growth, strengthen your brand, and increase your firm's potential new clients. Since the digital boom came, your law firm needs a strong marketing strategy to stay well-positioned online.
Every law firm wants leads, but merely relying on a legal marketing agency for the best results will not do. Your law firm’s ROI is found and strengthened in having an established and experienced marketing strategy. A trusted marketing leader is key.
Why Choose Fisher Marketing Services?
Fisher Marketing Services provides the marketing leadership your agency lacks (and you don't have time for)
Get Strategic Marketing Solutions that Deliver ROI & Watch Your Revenue Grow
You don't need another agency or service provider; you need leadership that will position your law firm's expertise where your audience is looking. That requires a marketing strategy that agencies have some ability to provide, but not to the degree that will produce the best results. Results that offer targeted and focused solutions on your overall marketing program that they can't see because they aren't managing all of it. They are generally, only focused on digital marketing efforts. And, your marketing program is so much more than that.
Our marketing leadership can move your law firm ahead and gain the market share necessary to be profitable. Here are some of the ways we do it:
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Law Firm Marketing Experience: Digital, social, and traditional marketing expertise that understands the regulatory and ethical considerations unique to law firms.
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Fractional CMO Leadership: Access high-quality marketing leadership without the full time executive salary that will work seamlessly with your firm. You will get an organized and functional marketing plan that can be built upon.
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Scalable, Affordable Plans: Whether you are a solo practitioner or a boutique firm with a larger practice, our three flexible plan options can fit your budget and goals.
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Customized Solutions: Solutions that are not one size fits all. Every legal marketing plan is designed to address your firm’s specific pain points and growth objectives.
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Proven Results: The approach is simple. You will have marketing expertise rooted in industry best practices, data driven insights, and measurable outcomes. Your law firm will be set up for long-term success.
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Strengthen Infrastructure: Strategic marketing builds a better practice by establishing appropriate integrations where ROI can be delivered, business development efforts produce, and operations effectively align.
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Return on Investment: Tracking your lead generation sources, analyzing your agency reports, and confirming client value will be confirmed so you'll have better budget control and better decision making abilities for your law firm's goals.
Tailored marketing plans and targeted marketing strategies will bring your law firm the best value,
not another agency or lead generation program. Stop the tactics and start building or organizing a strategy.
Work with us and we will get these plans in motion.
Our agreements are easy to manage and to get started.
What Is a Fractional CMO?
A fractional CMO is an outsourced marketing leader who works with businesses on a part-time or contract basis to develop and guide high-level marketing strategy.
They offer executive-level insight, direction, and implementation without the commitment or cost of a full-time hire,
You'll have an expert overseeing your marketing at a fraction of the price.
The Fisher Marketing Advantage:
From In-House Marketing Director to Fractional CMO for Law Firms
Julie Fisher brings a unique combination of legal marketing knowledge and strategic business leadership.
With 7+ years as Marketing Director at prestigious law firms and 30+ years in B2B and B2C advertising, marketing, sales and account management, she understands both the operational challenges you face and the strategic solutions that are needed to drive the best results.
Her background includes high-level C-suite responsibilities where she built books of business in insurance, healthcare and government contracts.
Julie's long-term thinking approach centers on integrity and activity that produces results.
This has consistently allowed her to deliver profitability across all account portfolios while creating the best client experiences possible. Most importantly, she loves to win and see her clients exceed their goals!
Julie Fisher CEO & Founder
YOUR FRACTIONAL CMO
As founder and CEO of Fisher Marketing, Julie is a Southern California native and first-generation college graduate with a degree in Business Administration and Human Resource Management.
Her understanding that great marketing connects people with the right solutions comes from both professional experience and personal values.
A dedicated mom, animal lover and advocate, Julie volunteers for causes close to her heart and loves spending time by the ocean. She brings the same authenticity and care to both personal and professional relationships . My Bio.
Why Julie Transitioned to the Fractional CMO Model
Julie's transition from in-house law firm Marketing Director to fractional CMO was driven by her desire to bring high-quality marketing leadership that was affordable to hard working law firms. She witnessed firsthand how larger firms thrived with dedicated marketing executives, while smaller practices struggled without this critical guidance. The lack of agency follow through, poor execution or no execution of contracted services and skewed reporting were just a few misnomers she experienced. The worst part was the amount of money being spent on lead sources that did not center on the law firm's desired outcomes and goals.
So, she researched and found that the fractional CMO business model would enable her to offer her expertise and protect the integrity of each firm she worked with. Giving them the strategic oversight they needed; while satisfying her need to see businesses thrive and clients get the best legal representation possible.
Having been an intrapreneur for so many years, increasing profits and expanding territories, she stepped into an entrepreneur role. Now, she can apply best practices she has learned, while continuing to expand her knowledge in a field that never stops changing and developing new innovations. Her love of learning finally met the career path she was looking for.
Industry Recognition and Thought Leadership
As Co-Chair of the Legal Marketing Association's Social & Digital Media Special Interest Group, Julie stays at the forefront of law firm marketing trends and best practices. Her expertise in law firm digital marketing, social media marketing strategy, and legal industry compliance was recognized by other LMA members and leadership.
In 2023, she was asked if she would like to step into a volunteer role to co-chair their Social & Digtial Media SIG by the incoming LMA International President. In this role, she has developed and expanded educational events for LMA marketing and business development professionals on trends, tips, and important skills for both consumer law and business law marketing strategies.
If you have a LinkedIn account, join my monthly newsletter: The CMO Marketing Mindset
Why Hire a Fractional CMO Instead of an In-House Marketing Director?
It's a cost-effective marketing solution for solo, small law firms or mid-sized law firms that provides high-level results.
Partnering with a fractional CMO means your firm doesn't pay for an employee's salary, taxes, and benefits.
Your law firm will have access to high-level marketing leadership with the skills you need to deliver tailored, strategic solutions that produce quality leads and build your reputation. Our agreements can be short-term or long-term, depending on the needs of your law firm. The best part? Results matter and our guarantee is to exceed your expectations to that end.
What Does A Fractional CMO Cost?
Outsourcing marketing leadership can be a terrific option for small to mid-sized law firms wanting to minimize their budget but maximize their returns.
While effective marketing drives the growth, we know the six-figure cost of a full-time Chief Marketing Officer or Director can remain out of reach for many smaller firms. Not the case when you choose to work with us. Typically, an experienced legal marketing professional can cost anywhere between $150,000-$300,000+ annually, not including benefits, payroll taxes, and other onboarding costs. With us, you will not be charged an hourly fee so there will be no “surprise invoices”
Fisher Marketing Services offers flexible plans. We set up options that include fixed monthly plans or short-term project rates, so your investment aligns with your budget and business strategy. It's a flexible investment that offers clear value and with transparent, flat-rate options to meet any size law firm. High-quality marketing leadership should be accessible to every business. So, let's talk about which option you are looking into and what your budget is.
Here are the 3 Fractional CMO service plan options we offer:
PROJECT-BASED
Perfect for specific marketing initiatives such as:
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Marketing Plan, Strategy & Brand Development
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Business Development: Referrals, partnerships, thought leadership, PR efforts
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Operational Marketing Alignment: Intake systems, CRM optimization, reporting, client satisfaction
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New marketing initiatives: research, strategy, and implementation
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Re-brand: market research, agency oversight, channel strategy, develop collateral, and brand authority development
TRANSITIONAL SUPPORT
Designed for firms undergoing specific changes:
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Practice area expansion or geographic growth
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Leadership transitions requiring marketing continuity
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Merger or acquisition marketing integration
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Temporary coverage during marketing staff transitions
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Seasonal campaign management for specific practice areas
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Start-up marketing leadership, new hire onboarding, and coaching
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One-time or intermittent, ongoing marketing leadership
FULL-SERVICE CMO
Ideal for firms requiring consistent marketing oversight:
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Day to Day Marketing oversight: omni-channel strategy, plan development and reporting, client experience optimizations
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Business Development planning and execution for law firm and attorneys
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Operational marketing alignment and optimization for ROI impact
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Staff onboarding and coaching on marketing touchpoints
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Lead and Demand generation strategies and agency oversight
One Time Project
What it is: A focused, strategic initiative perfect for launching a new marketing initiative or practice area, rebranding, or a new start-up. Also, a great option to run an audit/assessment on your current marketing program effectiveness.
Why it matters: Get expert leadership for a specific goal, with clear deliverables and measurable impact.
Not sure which Fractional CMO plan is right for your law firm?
Use our guide and take a short quiz to help identify what you’re law firm’s needs are.
Click on the image to open up the guide or the button below.
If you prefer, book a call with us today and let’s talk it through.
We’d love to hear from you and are happy to help uncover which one may best suit your needs!
Unlock Your Law Firm’s Potential with Fisher Marketing Services
Our passion is helping law firms like yours achieve remarkable success by turning your marketing investment into your best cases.
Are your ready for a marketing expert to delivers real results instead of empty promises or confusing data?
We know the promises that are made to law firms that are looking to scale and bring in quality clients. At Fisher Marketing Services, we live and breathe law firm marketing and we guarantee we are not just another marketing vendor with empty promises. Instead, we work closely with you, becoming an extension of your team, to craft a marketing strategy that reflects your firm’s unique goals and values.
We are thought leaders, growth strategists, and trusted advisors who understand the unique challenges and opportunities facing solo, small, and mid-sized law firms. Fisher Marketing Services is your strategic partner for growth, offering expert leadership and tailored solutions designed specifically to get your marketing program organized and performing.
What sets us apart is our unwavering commitment to your success. Our work is about more than just expertise and execution. We genuinely care about your firm’s growth and success. We listen to your aspirations, address your challenges, and collaborate with you every step of the way. Our goal is to help you focus on what matters most, your clients and your legal work, while we handle the marketing.
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