Meet Julie
Julie Fisher
Founder & CEO, Fisher Marketing Services LLC
First-gen college grad. Legal marketing strategist. Proud mom of a ragtime piano prodigy and co-pilot on countless family adventures—including ruling Disneyland and California Adventure like seasoned pros. Julie brings over 25 years of experience helping law firms grow with strategy, creativity, and soul.
She’s a dog mom and rescue advocate, raised by two blue-collar powerhouses—a concrete truck driver with a gift for music and art, and an office manager with grit, grace, and the sharpest wit around. With roots in hard work, honesty, and hustle, Julie leads with the kind of integrity you can feel and results you can measure.
Education
Bachelor of Arts Business Administration, Cal State University of San Bernardino, San Bernardino, CA | June 1991
Concentration in Human Resource Management • Member of University’s International Business Society • Member of the university’s intramural softball and volleyball teams • Earned position on the university’s women’s cross-country team 1986 - 1987
Membership & Volunteer Roles
Board Member, Mental Health Board & Hospice and Home Health Board, Loma Linda Veterans Hospital, Loma Linda, CA | June 2017 to December 2021
Provided guidance to the Hospice and Home Health and the Mental Health Veterans Assistance Boards to address the unique needs of veterans in the Inland Empire. Facilitated education and resources to improve access to healthcare, mental health services, and housing solutions. Worked with board members to identify service gaps and implement initiatives that resolved critical issues.
Social & Digital Special Interest Group (SIG) Co-Chair, Legal Marketing Association, Chicago, IL | January 2023 - Present
Invited by the LMA President to serve as Co-Chair as a recognition of my expertise in law firm social media marketing and LMA engagement. Partnered with the marketing director of a leading ALM corporate law firm to design quarterly events delivering impactful educational content and promote SIG engagement, resulting in a 40% increase for 2023-2024. For 2025-2026, co-chairing with a plaintiff marketing director and a corporate law marketing manager to integrate diverse perspectives, create new events, and empower marketing professionals through best practices and cutting-edge insights.
PR Committee Member, Coachella Valley Volunteers In Medicine (VIM), Indio, CA | September 2024 - Present
Invited to join a committee of business leaders to support marketing and public relations efforts for a nonprofit medical clinic serving uninsured and underinsured residents of Coachella Valley. Provide guidance on marketing planning, social media strategy, and AI-driven solutions to enhance branding, engagement, and patient outreach. Actively participate in events to raise awareness and funds while driving initiatives to increase the clinic’s visibility and patient census.
With over 25 years of experience in marketing, business development, and account management, Julie Fisher has dedicated her career to helping organizations grow with purpose. As the founder of Fisher Marketing Services, she partners with solo attorneys and boutique law firms to build customized strategies that drive visibility, trust, and sustainable growth.
Julie’s background spans both B2B and B2C industries, including leadership roles in legal, healthcare, insurance, and government contracts. But it was her firsthand experience working within law firms—where marketing challenges often intersect with intake issues, business development inefficiencies, and client experience gaps—that inspired her to launch Fisher Marketing Services. Today, she leads a Fractional CMO & COO consultancy that goes far beyond traditional marketing to offer operational clarity, business development support, and tailored strategic goal mapping.
Julie is a proud member of the Legal Marketing Association (LMA) and currently serves in her second year as Co-Chair of LMA’s Social & Digital Media Special Interest Group (SIG). Through this leadership role, she collaborates with marketing professionals across the country to advance digital strategy, share best practices, and develop educational trainings to bring value and innovation within the legal industry.
Known for her approachable style, cross-functional mindset, and eye for what’s missing, Julie specializes in aligning law firm culture and client goals with realistic, actionable marketing plans. Whether she’s helping to launch a new referral network, build SOPs for intake workflows, or develop a brand presence across social and digital media platforms, her mission remains the same: to cultivate long-term growth from the inside out.
My Team and Partners
At Fisher Marketing Services, you're not handed a one-size-fits-all plan—you co-create it with me. I design your strategy with you, not for you, ensuring it fits your law firm’s culture, goals, and growth path.
Behind the scenes, I collaborate with a select group of legal marketing professionals I've personally worked with or carefully vetted. These trusted partners specialize in operations, digital marketing, social media management, website development, SEO content, and more.
Each one is aligned with the values I hold dear: integrity, collaboration, and doing the work with care. As my client, you can trust that every team member will honor the strategic framework we build together and stay focused on delivering meaningful, measurable results.
We believe marketing should pay for itself—and then some. From the moment we begin our partnership, the focus is on results that are measurable, meaningful, and aligned with your firm’s goals. We aren’t here to throw spaghetti at the wall or hide behind vanity metrics. We’re here to deliver real ROI—and we’re not satisfied until you see it.
We’ll regularly review what’s working, what’s not, and where we can optimize your strategy for maximum return. You won’t be left wondering what your investment is doing—you’ll have clarity, confidence, and a team that holds itself accountable every step of the way.
Whether you’ve been burned by a past agency or you’re simply ready to get serious about sustainable growth, you’ll quickly see the Fisher Marketing difference: We make your marketing work harder—and smarter—so you don’t have to.